Comments on: Banking on Social Media http://blog.sbk.com/socialmediashorebank/ Let's change the world. Wed, 24 Feb 2010 19:57:05 -0500 http://wordpress.org/?v=2.8.3 hourly 1 By: Sarah http://blog.sbk.com/socialmediashorebank/comment-page-1/#comment-2069 Sarah Fri, 10 Apr 2009 13:54:41 +0000 http://shorebankvoices.swirlspace.net/blog/?p=443#comment-2069 Hi Jesse, It is so great to read an article on social media marketing strategy, implementation, and measurement specifically for a community development bank. I especially enjoyed the marketing funnel image you included on page 23. You only briefly mentioned Facebook Causes and its role within the Community Reinvestment Act though. What are your thoughts on how online communities can 'own' Facebook Causes to impact the environmental community? Sarah Hi Jesse,
It is so great to read an article on social media marketing strategy, implementation, and measurement specifically for a community development bank. I especially enjoyed the marketing funnel image you included on page 23. You only briefly mentioned Facebook Causes and its role within the Community Reinvestment Act though. What are your thoughts on how online communities can ‘own’ Facebook Causes to impact the environmental community?
Sarah

]]> By: Jesse Torres http://blog.sbk.com/socialmediashorebank/comment-page-1/#comment-2044 Jesse Torres Thu, 09 Apr 2009 23:41:04 +0000 http://shorebankvoices.swirlspace.net/blog/?p=443#comment-2044 Sarah, I should be of little surprise that the Web 2.0 generation is so passionate about causes. Remember, social media was born out the the melding of social marketing with Internet-based tools. Back in December I released an ebook on the subject of community banking and social media called The Community Banker's Guide to Social Network Marketing. The ebook speaks to banks' need to utilize traditional social marketing campaigns with Web 2.0. The ebook can be downloaded for free at http://www.tinyurl.com/cbgsnm. Let me know what you think. Jesse Torres Sarah,
I should be of little surprise that the Web 2.0 generation is so passionate about causes. Remember, social media was born out the the melding of social marketing with Internet-based tools.

Back in December I released an ebook on the subject of community banking and social media called The Community Banker’s Guide to Social Network Marketing. The ebook speaks to banks’ need to utilize traditional social marketing campaigns with Web 2.0.

The ebook can be downloaded for free at http://www.tinyurl.com/cbgsnm. Let me know what you think.

Jesse Torres

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